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Research papers

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patricio Pagani, Richard Raubik, James May
Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company
September 15, 2010
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Citation

Pagani, Raubik and May (2010a, September 15). Coca-Cola Europe and the Philosopher's Stone . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coca-cola-europe-and-the-philosopher-s-stone-


Research papers

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Sum Yim Ling, Anand Singh, Pavi Gupta
Companies: Nielsen, The Coca-Cola Company
March 4, 2009
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Citation

Ling, Singh and Gupta (2009a, March 04). If the consumer is not a moron, could the shopper be?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/if-the-consumer-is-not-a-moron-could-the-shopper-be-


Research papers

Understanding business drivers at the point of sale

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Karsten Kamin
Company: The Coca-Cola Company
March 4, 2009
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Citation

Kamin, K. (2009a, March 04). Understanding business drivers at the point of sale. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-business-drivers-at-the-point-of-sale


Research papers

Let it flow!

Increasingly companies have to balance their corporate social responsibility initiatives with both the value to society and to their business. What agendas to pursue, whether at the corporate or brand level and the triggers which have net impact on...

Catalogue: Congress 2008: Frontiers
Authors: Trent Ross, Curt Stenger, Angela Lovejoy, Omar Rodriguez, David Pring
Companies: Ipsos MRBI, The Coca-Cola Company
September 26, 2008
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Citation

Ross, Stenger, Lovejoy, Rodriguez and Pring (2008a, September 26). Let it flow!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/let-it-flow-


Research papers

Using multi media measurement

Today, marketers have a choice of market research studies from different vendors to provide them with the above described information about mass media and new contact points. These multimedia studies use consumer survey data to measure the relative...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Shubu Mitra
Company: The Coca-Cola Company
June 15, 2008
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Citation

Mitra, S. (2008a, June 15). Using multi media measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-multi-media-measurement


Research papers

From perception to experience

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand how brand promises are received by customers and in...

Catalogue: Latin America 2006
Authors: Esteban Socorro, Fernando Moiguer
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
October 8, 2006
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Citation

Socorro and Moiguer (2006a, October 08). From perception to experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-perception-to-experience


Research papers

Deep-dive research

The paper highlights the original methods of Deep Dive Research developed by BISAM (Center of sociological and marketing research) for the Coca-Cola Company in Kazakhstan. The research - based on a complex implementation of qualitative methods as...

Catalogue: Congress 2006: Foresight
Authors: Karlygash Rakhimova, Leonid Gurevich
Companies: BISAM Central Asia, The Coca-Cola Company
September 17, 2006
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Citation

Rakhimova and Gurevich (2006a, September 17). Deep-dive research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/deep-dive-research


Research papers

Latin American trends: Local societies, local consumption and global brands (Spanish)

The paper suggests the key is building a common internal vision within the company: understanding and processing the regional marketplaces through intense interaction between research and strategic planning at the company's top management levels.The...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Esteban Socorro, Fernando Moiguer
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
October 24, 2004
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Citation

Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands-spanish-


Research papers

Latin American trends: Local societies, local consumption and global brands

The paper suggests the key is building a common internal vision within the company: understanding and processing the regional marketplaces through intense interaction between research and strategic planning at the company's top management levels.The...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Esteban Socorro, Fernando Moiguer
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
October 24, 2004
×

Citation

Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands